How it works

Sales skill is a rep game, nobody gets good on live leads without burning a hundred of them first. CoachMeUp moves the burning somewhere it’s free.

The training loop

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Pre-call briefingBefore the call connects, the rep sees who they’re about to talk to, their goals, and what they’re graded on. Read it until you don’t need it.
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Live voice conversationThe AI customer talks first. No typing, no buttons, the rep just talks, gets interrupted, gets pushed back on. It feels uncomfortably real.
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The scorecardA 100-point rubric across nine categories: opening, discovery, trust, objection handling, closing, compliance, tone. Pass levels from “Not ready” to “Certified.”
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Coaching that sticksThe exact better line to use, how to deliver it, tone, pauses, what to do after, plus delivery notes on empathy, rambling, and filler.
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Manager visibilityEvery drill produces a copy-ready manager report: score, weakest area, missed script sections, and whether this rep is ready for live calls.

Every scenario hides three tests

The visible objection, what they say. “Your price is too high.” “Just give me your rate.” “I’m not selling.”

The hidden objection, what they mean. Only real discovery uncovers it: the spouse who doesn’t know, the fear behind the bravado, the budget behind the bluster.

The compliance twist, the tempting shortcut. The customer invites the rep to cross a line: promise the claim gets approved, guarantee the rate, fudge the roof age, skip the disclosure. Weak reps take the bait. The scorecard catches it.

Compliance Mode: where standards get enforced

🚨 Fatal flags override the score. In Compliance Mode, one serious violation, a promised approval, a scope breach, a privacy slip, an occupancy fudge, caps the score at 49 and stamps the report NOT READY. Reps learn where the line is in practice, not in a deposition.

Each industry ships with its own conduct rules: insurance-safe language for roofing, Medicare scope discipline for insurance, TRID/RESPA/fair-lending for mortgage, privacy and ethics for real estate.

Graded against YOUR script

✅ Paste your talk track, call standards, or compliance rules into Settings, every call is then scored against your exact openers, your required questions, your process. Missed sections get named. The “better line to use” comes back in your script’s voice.

For coaches and communities: your students drill your gospel, under your brand. For companies: your standard gets enforced on every practice call, and your managers see who’s ready.

Common questions

What do reps need?

A phone or laptop and a browser. No app store, no install, no account. Open the link, allow the microphone, take the call.

Does it sound like a robot?

No, it’s a live, natural voice conversation. The customers interrupt, hesitate, and get annoyed like real people. You can interrupt them right back.

Can we customize the scenarios?

Yes. Company versions get custom personas tuned to your market, your objection mix, and your sales process, plus your script baked in permanently.

What does it cost?

The demos are free to try right now. Team and community licensing is simple per-seat or flat monthly pricing, email for a quote.

Try a live drill right now

Pick your industry. Take the call. Get your score, most people don’t pass their first one.

🏠 Roofing 🛡️ Insurance 🏡 Mortgage 🔑 Real Estate
Get it for your team